Full range of campaign materials: national FSI, direct mail, sampling and selling materials
Fusion was founded in 2001 with a mission: to fuse together the strategic and creative sides of the brain to make an impact. To do this, we fused together the best strategic thinkers, graphic artists, digital geniuses, writers, photographers, and researchers into a marketing team that delivers clear, innovative ideas simply expressed, and flawlessly executed.
Our strategic brain digs deep to “get” the complexities. Our creative brain expresses it in its simplest and graphic form – we call it distilling to the simple syrup.
From intricate healthcare offerings to complex financial services to ever-changing consumer packaged goods, we bring complex products to life.
Maeve founded Fusion in 2001. She is the Founding Partner and Creative Lead of the agency. She has over 20 years of experience in creating and executing strategic product positioning, breakthrough marketing plans and has worked on many, many products with household names – and many well known in hospital halls. She has led Fusion in developing industry-specific marketing expertise in complex industry sectors such as medical device, consumer goods and now financial services. Prior to starting Fusion, Maeve was an account leader for several agencies before serving as a VP Account Director at QLM Marketing for 12 years handling teams on Land Rover, Novartis, Hefty, McCormick, ARM & HAMMER and others. Maeve holds a BA in Psychology and Creative Writing from Lake Forest College.
Our consumer products division is headed by Polina Revness. Polina comes to us from Avon where she managed global new product launches and promotions in cosmetics for the bi-weekly brochure – talk about deadlines! Prior to Avon, Polina was at Revlon in brand management covering new product launches in cosmetics. For the past 4 years, Polina has served as Senior Account Director for clients such as: Church & Dwight, Zicam, Australian Gold, Lysol, SpermCheck, Welmedix and other national and global accounts. Polina holds a BA from Dartmouth College and an MBA from Columbia Business School in Marketing.
John has been leading account service teams at top agencies for over 20 years, providing strategic direction, communications planning and campaign development for numerous B2B and B2C accounts.An accomplished hands-on professional, he leads integrated campaigns that include web, video, social, multi-media, digital and print. John is a creative thinker with a strong eye for visual appeal and effective messaging. He’s provided account direction for such clients as ConvaTec, LifeCell, Bracco Diagnostics, Emergent, AT&T, Best Buy, BOC Gases, Capsugel/Pfizer, Quest Diagnostics and the College Board.
Joining Fusion in 2007, Jessy brings 17+ years of experience in marketing communications, digital media, interactive design, art direction and illustration. Jessy’s design style embraces a clean and direct focus, with a strong artistic flair. Her attention to quality throughout the design process helps ensure an impactful, effective end product. She studied at the Rhode Island School of Design where she earned her BFA in Graphic Design. Prior to Fusion Jessy worked as Senior Art Director at Jerry Roache Direct and Junior Art Director at Hachette and Filipacchi Magazines in New York City.
Valerie is a multimedia designer with over 12 years of industry experience. She is the veteran of our design team, having joined Fusion in 2004. Valerie’s approach to design represents an imaginative artistry overlaid with a modern, fun edge. Her passion for design is evident in the range of work she produces, her attention to detail and her energetic work ethic. Valerie graduated with honors in Communications and Journalism: Multimedia from Rider University, and has a Masters of Education from the University of Phoenix.
Katie joined Fusion in 2006 bringing with her over 8 years of graphic design experience. Since then she has been committed to delivering powerful, beautifully crafted work to all of our clients. With a strong background in Consumer Products, Katie’s expertise ranges from brand identity to print collateral, packaging and interactive design. Katie showcases a rare combination of creativity, professionalism and attention to detail in all her work to deliver flawless execution on every project. Katie studied Graphic Design at West Chester University of Pennsylvania and held a dual minor in Web Design and Art History.